A real client story, campaign evidence, and measured results.

76

Leads generated

in one week

$6.83

Cost per lead

highly efficient

12,663

People reached

across Meta

3.14%

Click-through rate

above 3% benchmark

Case study / 05

Measured campaign result

Channel

Meta Ads

Industry

Medical aesthetics

Placements

Facebook + Instagram
About the client

A local med spa with a clear growth goal.

NoFilter Brazilian Med Spa is a medical spa that uses Meta Ads to attract prospective patients and generate inquiries for its aesthetic services.

As competition in the aesthetics industry continues to grow, maintaining a consistent flow of qualified leads is essential for supporting consultations and business growth.

The challenge

A reliable way to generate inquiries without losing control of acquisition costs.

  • Does the lead get a fast response?
  • Does the offer lead to the right appointment?
  • Does the consultation uncover the client’s real goal?
  • Does the treatment plan make sense?
  • Does the client know what comes next?
The approach

Lead generation built on efficient delivery and resonant creative.

This approach allowed the campaign to generate strong lead volume while keeping acquisition costs under control.

01

Leveraging high-performing ad creatives

Creative made to earn attention and move qualified prospects toward action.

02

Optimizing for lead generation

Campaign delivery focused on a measurable inquiry objective from the start.

03

Maintaining healthy audience reach and frequency

Visibility that supported response without pushing the audience into fatigue.

04

Monitoring performance to identify future optimizations

Ongoing measurement to identify the next opportunity to improve.

Campaign results

A steady flow of inquiries,
efficiently delivered.

During the reporting period, the campaign delivered a steady flow of inquiries while maintaining strong cost efficiency.

Lead generation

76

qualified leads ·
one week

$6.83

average cost /
lead

During the reporting period the campaign delivered a steady flow of inquiries while maintaining strong cost efficiency.

  • Interpretation: Efficient delivery, healthy visibility, and audience engagement worked together rather than competing for attention.

Reach & visibility
12,663

people reached across Meta · 21,481 impressions · 1.70 frequency

Audience engagemen
3.14%

click-through rate, showing creative and messaging encouraged action

The approach

The numbers,
with their context.

Source images are presented as proof artifacts. Each one is paired with the single takeaway that matters to a prospective client.

76 leads

Lead volume stayed front and center.

The reporting period produced 76 leads while maintaining an average $6.83 cost per lead.

Lead generation evidence
1.70
Visibility remained balanced.

12,663 people reached and 21,481 impressions supported visibility without excessive ad fatigue.

Reach and frequency evidence
3.14%
Creative and messaging resonated.

The click-through rate was above 3%, showing the campaign encouraged prospects to take action.

Click-through-rate evidence

Facebook + Instagram

Delivery across Meta's full ecosystem.

Using both platforms maximized visibility and reached prospective patients across Meta's full ecosystem.

Placement evidence
Why it worked

Four factors driving consistent performance.

The campaign’s results came from a balanced system—not a single isolated metric.

01

Strong lead volume

At an efficient cost per lead.

02

Healthy engagement

Driven by resonant creative.

03

Balanced reach

Frequency that avoided fatigue.

04

Effective creative

Performing across both platforms.

Maria

NoFilter Brazilian Med Spa

Client voice
❝

We’ve never had this many leads before, and now that we have a lot of leads through the funnel, we’re able to close more people.

A direct response to more qualified conversations in the pipeline.

Business impact

More inquiries meant
more opportunities to
close.

With 76 leads in just one week, NoFilter saw a significant increase in inquiry volume while maintaining an efficient cost per lead, giving the team more opportunities to nurture prospects, schedule consultations, and convert inquiries into paying patients.

The campaign remains active and continues to be optimized.

  • Continuing top-performing ads
  • Testing new creative variations
  • Exploring additional video content
  • Monitoring lead costs as we scale
Frequently asked questions

A few useful details,
answered plainly.

The campaign generated 76 leads between December 23 and December 29.
The campaign achieved an average cost per lead of $6.83.
The campaign achieved a 3.14% click-through rate, indicating strong engagement with the ad creative and messaging.
Yes. The campaign remains active and is undergoing ongoing optimization and creative testing to continue improving performance.
Your next step

Ready to generate
more qualified leads for your med spa?

If you’re running Facebook or Instagram Ads but struggling with
inconsistent lead flow or rising acquisition costs, there may be untapped
opportunities within your campaigns.

  • Increase qualified lead volume
  • Improve campaign engagement
  • Lower acquisition costs
  • Build a scalable lead-gen system
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