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Defiant Health Spa, located in Lisle, Illinois, provides advanced wellness and aesthetic services including IV therapy, hormone optimization, cryotherapy, facials, and medical weight loss treatments.
Like many growing medical spas, they knew Google Ads had the potential to generate new patients, but their existing campaigns weren’t producing consistent results.
The result? Advertising dollars were being spent without maximizing lead volume or conversion efficiency.
Rebuilt the account around individual service categories — for tighter control, accurate performance tracking, and faster optimization.
Identified high-intent search terms while eliminating wasted spend through strategic negative keyword implementation.
of converting searches came from just 2 keyword phrases — proof that precision beats volume.
Rewrote ads to match real search intent — lifting click-through rates, Quality Scores, and qualified inquiries.
Shifted budget to top-performing campaigns and services, with automated bidding focused on lead generation.
24 qualified conversions generated in a single month.
26.32% increase in total conversions without dramatically increasing advertising costs.
16.48% improvement in conversion rate, meaning more visitors became leads.
8.43% increase in clicks, bringing additional qualified traffic into the funnel.
Top Geographic Areas
The highest-performing conversions came from:
Lisle, Illinois
Wheaton, Illinois
This confirmed that hyper-local targeting was attracting highly qualified prospects actively searching for services nearby.
Highest-Converting Keywords
Some of the strongest-performing searches included:
Cryotherapy Near Me
NAD Injections
Facials Near Me
These keywords generated significantly stronger conversion rates than broader industry terms, helping maximize return on ad spend.
High-Intent Search Terms
Searches such as:
"Cryotherapy facial near me"
"Male facial near me"
Produced exceptionally strong conversion performance, validating the importance of matching ad messaging to real customer intent.
Building a growing database of prospective patients
Collecting valuable conversion data for future optimization
Improving Google's machine learning through cleaner tracking
Identifying the highest-converting services and locations
Establishing a repeatable framework for scaling lead generation
This wasn't a one-time spike in performance—it was the creation of a more predictable patient acquisition system.
Defiant Health Spa's campaign demonstrates what happens when Google Ads is built around strategy, data, and optimization instead of guesswork. Within just 30 days, we achieved stronger lead generation, higher conversion rates, and a more efficient advertising system positioned for long-term growth.
Client Win
Many med spas spend thousands on advertising but struggle to consistently attract qualified patients. The difference isn't usually budget. It's a strategy.
At Med Spa Marketing Portal, we specialize in helping aesthetic practices build predictable lead generation systems that attract more qualified prospects while improving advertising efficiency.
Discover how a smarter Google Ads strategy can help your practice generate more qualified leads, improve conversion rates, and create sustainable growth.
Defiant Health Spa · Google Ads Case Study · 30-Day Optimization Period