76

Leads generated

in one week

$6.83

Cost per lead

highly efficient

12,663

People reached

across Meta

3.14%

Click-through rate

above 3% benchmark

About the client

NoFilter Brazilian Med Spa is a medical spa that uses Meta Ads to attract prospective patients and generate inquiries for its aesthetic services.

As competition in the aesthetics industry continues to grow, maintaining a consistent flow of qualified leads is essential for supporting consultations and business growth.
The challenge

Like many med spas, NoFilter Brazilian needed a reliable way to generate inquiries while keeping acquisition costs under control.

  • Generate qualified leads consistently
  • Maintain an efficient cost per lead
  • Reach more potential patients
  • Build a foundation for future growth

Lead generation built on efficient delivery and resonant creative.

This approach allowed the campaign to generate strong lead volume while keeping acquisition costs under control.

  1. Leveraging high-performing ad creatives
  2. Optimizing for lead generation
  3. Maintaining healthy audience reach and frequency
  4. Monitoring performance to identify future optimizations

A steady flow of inquiries, efficiently delivered.

Lead generation

During the reporting period the campaign delivered a steady flow of inquiries while maintaining strong cost efficiency.

76

Leads

$6.83

Avg cost / lead

Reach & visibility

12,663

Reach

21,481

Impressions

1.70

Frequency

This level of delivery helped maintain visibility while avoiding excessive ad fatigue.

Audience engagement

3.14%

Click-through rate

Above 3% — the creative and messaging resonated and encouraged action.

Platform placement

Delivered across both Facebook and Instagram. Using multiple placements maximized visibility and reached prospective patients across Meta's full ecosystem.

  • Facebook
  • Instagram

Four factors driving consistent performance.

01

Strong lead volume

At an efficient cost per lead.

02

Healthy engagement

Driven by resonant creative.

03

Balanced reach

Frequency that avoided fatigue.

04

Effective creative

Performing across both platforms.

❝

We've never had this many leads before, and now that we have a lot of leads through the funnel, we're able to close more people.

Maria
NoFilter Brazilian Med Spa

With 76 leads in just one week, NoFilter saw a significant increase in inquiry volume while maintaining an efficient cost per lead — giving the team more opportunities to nurture prospects, schedule consultations, and convert inquiries into paying patients.

The campaign remains active and continues to be optimized.

The goal is to build on current performance while maintaining efficiency and lead quality.

  • Continuing top-performing ads
  • Testing new creative variations
  • Exploring additional video content
  • Monitoring lead costs as we scale

Frequently Asked Questions

The campaign generated 76 leads between December 23 and December 29.
The campaign achieved an average cost per lead of $6.83.
The campaign achieved a 3.14% click-through rate, indicating strong engagement with the ad creative and messaging.
Yes. The campaign remains active and is undergoing ongoing optimization and creative testing to continue improving performance.

Ready togenerate more qualified leads for your med spa?

If you're running Facebook or Instagram Ads but struggling with inconsistent lead flow or rising acquisition costs, there may be untapped opportunities within your campaigns.

Book a Free Med Spa Growth Strategy CallMedSpaMarketingPortal.com